Wednesday 25 January 2017

Unit 23: Multi-Camera Techniques: Analysis of The Last Leg

Why the show uses multi-camera:
Stops it from being a boring, constant shot of the three guys talking about politics and keeps it centred around who is talking, audience reactions and keeps each point being made the focus of each shot.


 

Coverage of Action:




Close-ups of each person. (3)

 


Two-Shot of Josh and Alex on a sofa together. (1, could use one of the close-up cameras, but the cutting between suggests a separate camera was used for this shot)



Long Panning shots of the studio. (1 or 2, hard to tell where the cranes and/or tracks are from the shots)

 


Pans over just the audience. (1, but could also use one of the cranes for the whole studio)

There may also be at least 1 other camera just showing the three comedians with little studio/audience, and another 1 or 2 for when a guest comes in and sits on the sofa by Josh and Alex.

 

Visual Style:
The visual style of the show is particularly crafted to give an accurate presentation of “Whoever’s talking gets to be on screen”, if Adam has something he wants to say, it’ll show Adam, but if Josh or Alex are saying something it shows them, and it makes it look like they’re 3 funny guys in a conversation about politics, disabilities and the news, the visuals show this as it keeps it fairly eye level on each of the three except for when it cuts to the audience, which it will do when somebody says when they’re reacting. In this particular clip, Josh announces his new disability of having glasses, it cuts out far away and shows the audience as it wants you to know that the audience is reacting to what Josh said, but while Josh was saying it the camera was focused solely and entirely on Josh, showing that he was talking, allowing you to keep up with what’s going on in the conversation, let you know when something interesting was said and who is talking without specifically implying that the viewer is unable to keep up with this, by simply just showing what is going on in the studio.

 

 

Maintaining Viewer Interest:
It likes to cut around, even when, for example, Josh is talking, to other people nodding along or laughing at what he said, so as to make people not get bored of just seeing Josh’s face, unless Josh is trying to imply something using his face. An example is that when Adam is putting on his glasses it specifically showed Adam as his glasses were the important part, but when Alex was talking about being embarrassed about wearing glasses it cut around as he wasn’t doing anything particularly interesting with his hands (for obvious reasons).

 

Communication of Meaning to Viewer:
In, for example, Game of Thrones, there’s a scene using a lot of fast cuts whilst Arya Stark was running away from somebody else, it was fast paced for a high action scene. In comparison, something like The Last Leg is very, very slow and calm as they’re having a calm conversation with a few jokes, so the meaning is that whatever they’re saying isn’t serious, it’s laid back and it’s fun, and to represent it, unlike in Game of Thrones, it’ll keep on its shots for a few seconds until something more interesting or relevant is needed to be shown, so it results in this calm atmosphere that is communicated and shown to the viewer so as not to convey any action that isn’t happening to the viewer, and shows exactly how it’s happening.

Wednesday 18 January 2017

Unit 62: Digital Video Production for Interactive Media - Principles of Digital Video Technology



Short Films


A Short Film is much like a regular film, by is surprisingly shorter. It may be made by a smaller company or by someone who doesn't feel the need to make the film unnecessarily longer. Many websites are used to display Short Films. A popular site to find films like these is using the BBC, which displays some popular Short Films created in recent months for people to find. They know the audience, target people who'd be interested in it (such as film students and movie fans) and allow it to gauge talent of indie film creators and help further their careers, making for a useful experience in enhancing the future of the industry (especially here in Britain) and allowing the further education for students and an interesting watch for anyone watching. Other websites offer such services, such as YouTube, and all of them allow people to further a career in the industry.






Promotional Material

Promotional Material is used to advertise a film product, such as through the use of posters and interviews. The best place to find material like this would be through the producers websites, or through cinema sites, which provide material necessary to understand the basics of a film and to sell you the product. Promotional material like this typically can also help enhance a users experience on the site by providing simple ways of telling what a film will be about using the information provided. Some adverts that aren't intended to become viral videos may also be viewed as being promotional material instead of viral advertising, for example, many car adverts online will be made with the intention of becoming simple promotional material rather than a viral campaign.




Film Trailer

Another example of promotional material would be Film Trailers, which help advertise and explain a film to give it a larger reach and sell it to a wider audience, displayed via movie review and discussion site "IMDb" (Internet Movie Database), or found on YouTube, to allow people to view the trailer and description of a film or TV show to get an idea of what it is prior to watching. The website displays the trailer and information on the site so that you can find it all in one location. It generally links to other popular articles or trailers of related, similar or recent films to keep you interested in watching and finding out more about movies, helping enhance your experience on the site.






User Generated Content

The most popular and well known site that provides a User-Generated Content experience is YouTube, which tailors its recommendations to you and tries to encourage you to watch videos made by average people and sell you videos based on subjects you're interested in. This helps keep your viewing experience tailored around you and your interests to provide you more videos by creators you like and make the overall user experience much friendlier and more enjoyable. It is notable that all the videos shared on this blog post are from YouTube, which shows the massive outreach possible by the use of User Generated Content platforms like it.







Viral Marketing
In terms of advertising, there's no bigger market than selling your product to the entirety of the internet. Something that is used by billions of people across the world at all hours of the day is something that can be accessed as a perfectly viable option to spread something across the world. People will start trends, talk about and even poke fun at things that they see as being noteworthy and memorable. They may see it on websites like YouTube, posted on social media or as an advert on any other website, but once your advert is out there it's in the hands of whether or not the internet sees it as a viable option for wildly spreading across the world to be worthwhile. Impressive or humorous content typically spreads better than anything else, and so many adverts are catering towards this by trying to throw in some form of humour to get it trending on social media. In recent years, none are a finer, recent example of this than that of the viral marketing campaign for the mobile game "Game of War" which featured an interesting, repetitive and catchy sketch that managed to get the internet talking for weeks.





Games


Games as a media platform are vastly different to that of film in general as they are catered towards a much more interactive and engaging audience in general to allow people to become more of a part of a larger world, universe or experience different and unique to that of anything that can be typically experienced in the real world or even in that of a film. It's a popular topic of User Generated Content on YouTube, and can, similarly to film, be made from all sorts of people from massive multimillion companies to average guys making flash games on small time websites to get a bit of advertising money from people who want to play something quick and easy.