The video we created for the River Tees Rediscovered team was created for the purpose of advertising the local charity organisation and, hopefully, generating a public interest in working with them. When the video was shown to the client after completion, they told us that they believed it fit the purposes very well, and that it was a well designed and well made video fit for its original intentions, that it was fit for purpose and presented a wide array of technical qualities. They informed us that the video was a viable and positive representation of the organisation with an uplifting tune that they personally believed would convince people to participate in the charity, and the technical qualities were up to a professional standard to represent them perfectly.
In terms of our personal production skills, I think that our generation of ideas was quick, efficient and fit the brief perfectly. Our workflow went quickly so that we could get to work as soon as we were aware of the dates, and the only failures in time management came from the organisations project managers being inconsistent with responding to emails, which largely just came down to a general busy atmosphere amongst the volunteers and workers. All the filming was competent and completed to a professional technical standard, with a constant movement across the whole video and an atmosphere the represented the entire purpose of the project well, while also showing off the capabilities of the creators in the class, who all worked with effective teamwork skills and competence to create a representative final piece.
Fortunately, no legal constraints other than making it fit for advertising were put on the piece, meaning that, as long as the footage was ours and the music was royalty free, we were more or less free to create whatever we wanted as there was no necessary branding or message needing to be put across other than encouragement to check out the organisation. Financing was fine, as this was classed as work experience on our college course, and we had the equipment ready, meaning that all that needed to be considered was personal transportation, meaning there were very few regulatory or financial issues that had to be considered. The only other constraints would be ethics, which also didn't particularly effect this piece in particular.
The project was overseen by one of the members of the class, who helped organise who did what, when it would be done and where to send people on certain dates, with the help of other people. At this stage I personally created a calendar for October and November to help keep a track of when and where people would need to be filming in an easy to oversee way, and people would simply communicate what they would be doing for it to be noted down. We would usually meet clients on the day of filming as we discussed a lot of the information via emails and facebook. We agreed on the timescales with them, noted them down on our calendar, then got ready to go. The only difficulties at this stage came from the project managers with the organisation sometimes being slow to respond, and we might consider being more persistent in the future as an improvement.
Today we had the clients in class to give us feedback. They especially noted that they enjoyed the music and the way it faded in and out during the part where it cuts to a brief interview with a worker, that the small timelapse and the introductory transition that I created were done to a professional standard and quality, as well as the fact that they said they weren't too fond of the small part where it cuts to a door briefly, giving us adequate feedback to reconsider and re-edit any necessary or important footage. They also made a note of the pacing being good, the fact they have a new logo that needs changing and that they struggled with reading the information and facts that appeared on screen, which is all excellent feedback that will help with creation of future edits, and with future projects. We discussed this between ourselves and also noticed a few jumpy frames and shaky shots that need reconsidering, and we began work immediately on changing this around. We personally believe this video is suitable for both our and their industry, but the feedback will help make it even better.
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