Class Task: Music Video - Commissioning Process of a Music Video

Like I promised, I have been given another college related assignment in which I am required to write for this blog again. This time, we're talking about the exciting process of getting the commissioning for a music video. Fun.




In order to get hired for a music video, you need certain things. Following my recent revelation that Kanye West is, in fact, not a demi-God, I have now set my new main man as some guy called "Emil Nava". His name is so incredible that I can't help but take his advice. In an interview he had with The Guardian, he says that the main skill that is required is the ability to talk to people. He cites this ability as invaluable, by saying that he needs to be good with his crew, artists and clients (and, presumably, any actors, people who bring him biscuits on his break and the people who coat the faces of others with so much make-up that it blends into their blood stream and they become a half make-up, half human mutant that will one day rise up and take over the world). Once being on good terms with these people, you are then prepared to be able to make your video as everyone will be more willing to be on your side and agree with your ideas.




He makes note that he started off making complicated videos, but he got more into his own style of more simplistic and artistic videos by working on a lower budget, and then learning from there on how to improve these simplistic ideas on a bigger budget. Emil Nava works with Jessie J, who is a music artist you probably heard of, and may even like - I don't, but he's clearly a right lad and worth hanging out with.




Typically a person seeking a music video to be made (the clients) would have requests sent out with a brief on what they desire in a video to directors they desire to work on their project. These people would then write down and prepare an idea and pitch for their idea, and present it to the clients. The clients then get the final say on which one they see as perfect. This means if two people were to present an idea to the client, where one was more relevant to the brief and with better ideas set up, then they would be more likely to be requested for the job.




The commissioning process would be the turning point of whether a video gets made properly and who by, following the specification and standards of the chosen director and the clients working together, and the co-operation of the two is necessary to make the perfect video, meaning that, as Emil Nava himself said, the director would require people skills to make the most out of what he wants with the client.




And that, lads and ladies, is how a person is commissioned for a music video. Thanks again for putting up with me, and make sure you brush your teeth on a regular basis.