The Smoking Kills video recorded for the Social Action assignment was uploaded to Vimeo and used to enter into a competition as a method of showcasing it to others. The feedback from this would suggest that it was a very well made/produced video as we came either first or second in their online voting system and were invited to a showcasing of it in London to potentially receive an award. This seems to heavily suggest that there is a high probability that it was fit for purpose and had enough of an impact to be deserving of these potential awards, showing the video was effective at what it was trying to do and met it's original intentions to a high standard. While there was no official written feedback, many different people online had to vote for this video to be placed so highly in the rankings of this competition, suggesting that it had a widespread clarity and high technical and aesthetic standards to effectively be able to get such a wide viewing audience amongst peers and teachers, as well as family, friends and extended groups of people via social media.
My own evaluation, based on comments from others, would be that it is heavily suggested to be a high quality of work with appropriateness to the audience, clarity of audience and was internally viewed as a high production quality piece of work, as suggested by the voting and the production logs provided on the blogs of all those involved that heavily suggest at how the filming went and what it was like on set and in editing that it was all completed to a high quality standard, effectively delivering its message and being of an overall excellent standard.
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